From the blog
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STP Process
The STP process is an important concept in the study and application of marketing. The STP process demonstrates the links between an overall market and how a company chooses to…
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Effective Brand Positioning Strategies for Small Businesses
Positioning is the key to answering questions correctly. If you don’t position yourself in the market, your competitor will—and you usually don’t like how they position…
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H2H Marketing Tips
“H2H” stands for “human-to-human” marketing, which emphasizes the importance of creating genuine, personal connections with your audience. Here are some tips for successful H2H marketing:
Gerasimos Tzamarelos, Ph.D 