From the blog
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Effective Brand Positioning Strategies for Small Businesses
Positioning is the key to answering questions correctly. If you don’t position yourself in the market, your competitor will—and you usually don’t like how they position…
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H2H Marketing Tips
“H2H” stands for “human-to-human” marketing, which emphasizes the importance of creating genuine, personal connections with your audience. Here are some tips for successful H2H marketing:
Gerasimos Tzamarelos, Ph.D 