Gerasimos Tzamarelos, Ph.D

Business & Marketing Projects

    Gerasimos is a leading professional in the field of marketing and business consulting, with many years of experience and deep knowledge of the industry.

    H2H Marketing Book ->

    Business Model Canvas Book (GR)

    Marketing Strategy Workshop

    1:1 or Group

    Overview:
    Are you ready to take your marketing efforts to the next level? The Marketing Strategy Workshop is designed to help you create a solid, actionable marketing plan tailored to your business needs. Whether you’re launching a new business, scaling an existing one, or looking to refine your approach, this workshop will give you the tools and insights you need to succeed.

    Workshop Highlights:

    1. Understanding Your Target Audience:
      • Define your ideal customer profile.
      • Learn audience segmentation techniques.
      • Use data to understand customer behavior and preferences.
    2. Creating a Marketing Plan:
      • Set clear, measurable objectives (SMART goals).
      • Develop strategies for lead generation and customer retention.
      • Create an action plan to execute your strategy effectively.
    3. Crafting Your Unique Value Proposition (UVP):
      • Identify what sets your business apart from the competition.
      • Communicate your UVP effectively across all marketing channels.
    4. Channel Selection and Integration:
      • Evaluate and select the right marketing channels (digital, traditional, or hybrid).
      • Learn how to create consistent messaging across platforms.
    5. Budgeting and Resource Allocation:
      • Understand how to allocate your marketing budget efficiently.
      • Prioritize efforts for maximum ROI.
    6. Performance Measurement and Optimization:
      • Set up KPIs to track the success of your strategy.
      • Use analytics tools to monitor and optimize your campaigns.

    Who Should Attend?

    This workshop is ideal for:

    • Entrepreneurs and small business owners.
    • Marketing professionals seeking a strategic edge.
    • Anyone looking to build or refine their marketing strategy.

    What You’ll Gain:

    • A step-by-step guide to creating a marketing strategy.
    • Practical templates and tools you can use immediately.
    • Confidence in your ability to grow your business through effective marketing.
    • Insights from industry experts and real-world case studies.

    Workshop Format:

    • Duration: 6 hours.
    • Format: Online Workshop, with interactive exercises and Q&A sessions.
    • Materials Provided: Strategy templates, checklists, and access to follow-up resources.

    Why Join?

    Marketing without a strategy is like navigating without a map. This workshop equips you with the knowledge and skills to build a roadmap for your business’s success.

    Reserve your spot today and start building the marketing strategy your business deserves!